When should emails be sent?

A question every salesperson asks. Experian did a study of email marketing in 2012, and came up with some interesting gems:

Users are active at night with almost 22% open rates between 8-12pm and 18% from 12-4am (must be more insomniacs than we thought!)

Saturday and Sunday open rates are close to 18%, most likely due to people having more free time and a a lack of competition.

I'm trying out some new techniques around promoting my book, and my lesson so far is this: Experiment. Most email programs enable you to track open and click-thru rates, so watch these closely and compare results. When you find something that works, stick with it and share it with your fellow sales pros!


Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic